Kraken, the crypto platform, has announced it will be the first-ever official crypto and Web3 partner of Tottenham Hotspur FC.
Under the agreement, Kraken’s logo will feature on the sleeves of both the men’s and women’s teams. Both organisations have stated that there will be a focus on advancing football fans’ understanding of crypto and how the technology can be used to deepen connections to the sport.
Additionally, the crypto platform has promised exclusive content, fan pop-ups, and behind-the-scenes access to both Kraken and Tottenham Hotspur events in a bid to engage with supporters throughout the partnership.
Founded in 2011, Kraken has over 13 million clients worldwide, offering access to crypto markets through consumer and pro mobile apps and a trading platform. In the UK, Kraken has grown its team to over 350 people, making it one of the largest UK-registered crypto platforms.
Mayur Gupta, Kraken’s Chief Marketing Officer, commented: “Spurs supporters and the crypto community both have an undeterred and relentless passion for what they believe in.
“Kraken has a vision that crypto, like football, should be accessible to everyone. We’re therefore thrilled to partner with Tottenham Hotspur to bring this inclusive financial technology to a larger audience of football fans.”
This partnership extends beyond football. Kraken is now the official crypto and Web3 partner of F1 DRIVE – London, an immersive karting experience located beneath the South Stand of the Tottenham Hotspur Stadium.
As part of this collaboration, Tottenham Hotspur and Kraken will host interactive competitions to engage fans interested in both sports and finance.
Ryan Norys, Chief Revenue Officer of Tottenham Hotspur, said: “As a club that aims to drive innovation in everything we do, we are delighted to partner with yet another forward-thinking brand in Kraken – a true leader in its field, recognised throughout the Web3 industry for its emphasis on education around the crypto ecosystem.
“We look forward to bringing our fans a range of exciting events and experiences throughout the course of the partnership.”
The crypto and Web3 industry has increased its collaboration with football in recent years. Earlier this year, Chiliz expanded its agreement with Atlético Madrid, with the La Liga club enhancing its use of the firm’s Socios digital fan token.